FREDESIGN

Brief:
Create a packaging solution that solves a packaging problem and a brand for the product using the
packaging.

Problem:
A 6-pack of beer bottle generally has cut-out holes for fingers to carry it in, but those holes aren’t very comfortable which can be annoying if someone carries the 6-pack for an extended period of time.

Solution:
I wanted to create a type of packaging that had a big grip and clearly stood out among the standardised packaging solutions 6-packs has today.