FREDESIGN

Brief:
Create a brand for a t-shirt company that focuses on collaboration with local artists.

Problem:
Many t-shirt brands print their logo big on their t-shirts which creates a brand focus, rather than a focus on what is actually printed on the shirts.

Solution:
I created a brand and brand mark that would be discreet and let the artwork on each t-shirt get the attention. The t-shirts themselves should be the piece of art and the brand just helps them find an
audience.